Try Everything On For Size

It sounds like a group of people fighting for freedom...or maybe a new rock band. It's neither. If you are getting into the Search Engine Optimization game in order to increase the rank of your web site, you will see this term many times. This term is one of the more important terms in the promotion industry and, quite possibly, the most important term to you.

SERPs stands for Search Engine Results Pages and the term refers to the page that is returned to you when you search for a web site based on a keyword, set of keywords, phrase, etc. The important thing on a SERP is to rank as close to the top as possible. For example, if you search for the phrase "Small Business" in Google today, you will get a bunch of sites, with www.sba.gov being the first one. This means the SBA site ranks #1 in the SERPs.

Think about how you use search engines. When you do a search, how far do you go down the list of results before you either give up or you try different search criteria? If you are like most people, you only go through 10-15 results before moving on. Now let's say your company sells widgets and when you do a search, your company typically shows up between 25th and 40th position. The typical user will never get to the results for your company.

In order to make sure you show up near the top, you need to select specific keywords that you want your site to rank for and optimize your site to that effect. This includes things like having lots of content on your site that contains the keywords, having people link to you that have the keywords on their site, putting the keywords in your META tags, ALT parameters, file names, ... the list goes on.

By the way, if you search and you put quotes around the words, it become a phrase. A search for words without quotes around them is called a keyword search.

Now you know what SERPs are. Go forth and use the word in a sentence and sound smart.

Currently, John A. Simpson is a Senior IT Professional, owner of Simpson Properties, LLC, a real estate investment company, and an avid blogger. He has 22 years of IT experience and plans to continue his career in Internet-related IT.

Reuters - An unusual buildup of ice likely caused the collapse of a gondola tower that stranded more than 50 skiers in mid-air at the popular Whistler ski resort in Western Canada, officials said on Wednesday.

In the eighties and nineties board games like Clue, Sorry, and Monopoly were all the rage. Every home had dozens of board games, some for adults and some for children. Adults would pull out board games when entertaining others and kids would pull out board games when having friends over. Also, you were very likely to see at least a few television commercials for board games everyday.

These days many things have shifted to technology. You rarely see commercials for board games anymore. You rarely hear of new board games coming out. Video games, cell phone games, and computer games have taken over the gaming industry. When you go to stores you still see a good selection of board games for sale but it is easy to see where they are headed. A lot of the manufacturers of those games already produce computer game versions of their classic games.

If you are a big fan of those classic board games you better take the necessary steps to purchase them while you can because they will be extinct in a few years just like 8 tracks, cassette tapes, and VHS tapes. With the popularity of advances in technology once they are gone they wont be coming back.

Andre Bias is the owner of http://www.kidfriendlyentertainment.com, an online source for top notch DVDs for children 10 years old and younger.

AP - A lawyer has been arrested after he reportedly ignored orders not to give his shackled client a piece of candy in court, a Yavapai County sheriff's official said.